In an effort to raise the perception of Italian wine importer Mionetto, the company focused on two important brands – ReMidas and its Pertinace range – and asked us to create a full portfolio ad for the major wine books. Pertinace is the fortunate owner of an excellent price-to-value story. ReMidas pairs well with a wide variety of foods. And the full range of quality wines from Mionetto often surprises many in the industry.