The Floating Hospital
FBG FOCUS: Video Production, Out-Of-Home Ads, Vehicle Wrap
This non-profit, FQHC (Federally Qualified Health Center), in Queens, New York, provides healthcare for low income individuals and families. Without The Floating Hospital, this target group is forced to use hospital ERs where they’re rarely treated with respect or compassion. With funding, The Floating Hospital runs outreach campaigns to encourage its constituents to visit by coming across as inviting and friendly, so patients understand they will be treated with care and concern. The Floating Hospital enjoyed its highest rate of new visits than it had previously experienced.