Cold sore sufferers not only deal with the embarrassment of an unsightly cold sore, but the associated pain, as well. The main competitive OTC offering shortens the life of a cold sore, however, Campho-Phenique fulfills a different role, that of alleviating the pain. 

Key insight: the pain is a constant reminder. So, the sufferer is endlessly reminded of the pain in every part of every day.

After running this advertising, Campho immediately experienced a sales surge over 15%. Proving that sufferers do not want to deal with the constant pain of a cold sore. This is a case in which an old, tried-and-true solution remains an excellent choice.

It is clear, the main goal of every cold sore sufferer is to end the life of the cold sore, while waiting for the cold sore to heal and disappear, the pain remains a constant reminder. So, versus its main competitor, Campho-Phenique is a welcome participant in the care and handling of a cold sore.

Interestingly, Campho-Phenique’s history is a long one, dating back over 130 years. Phenol was used to temporarily inactivate the pain signals at the nerve endings in the skin, providing a local anesthetic or numbing effect. It also has antiseptic properties. This efficacy is still clearly appreciated today.